Case Study
Organization: Winston-Salem Tennis, Inc.
Sector: Non-Profit, Community Sports
Challenge: Simplifying data collection and growing their contact list for youth program sign-ups
Solution: Gamified mobile pass and QR code-powered landing page
The Challenge: Capturing Contact Information Efficiently
For many non-profits, collecting contact information at community events can be a daunting task. Long, complicated forms or sign-up sheets often discourage participation, leading to missed opportunities for engagement. Winston-Salem Tennis, Inc., a non-profit dedicated to promoting tennis within their community, encountered this exact challenge. They needed a streamlined solution that would capture data efficiently, encourage sign-ups for their free youth tennis classes, and expand their contact list.
Enter eTourMe: A Gamified Raffle Approach
Non-profits like Winston-Salem Tennis can greatly benefit from an interactive and engaging data capture solution. To help them achieve their goals, eTourMe introduced a gamified mobile pass, turning data collection into a fun, incentive-driven experience.
The strategy included a digital jackpot game that attendees could play by simply scanning a QR code. To participate, individuals provided basic information (name and email) before playing for prizes. By making the process simple and entertaining, the non-profit saw a significant boost in participation.
The Power of Gamification: How It Works
Gamification is a powerful tool for non-profits looking to grow their contact lists. Here
’
s how it worked for Winston-Salem Tennis:
- Engaging Prizes:
To attract participants, the organization offered exciting prizes such as branded caps, tennis rackets, and a grand prize of a one-on-one lesson with a professional coach. Offering tangible rewards made people more willing to share their contact details.
- Simplified Entry Process:
Instead of using lengthy forms, eTourMe set up a mobile pass accessed via a QR code. Attendees scanned the code, entered their information, and played the slot machine game immediately. This simple process removed any friction that could have discouraged participation.
- Instant Prize Delivery:
Winners found out right away if they had won, and prizes were handed out on the spot. This real-time reward system not only increased engagement but also reduced follow-up work for the non-profit.
- Automated Follow-Up:
After playing the game, each participant received an automated email with links to Winston-Salem Tennis' youth programs, ensuring interested individuals could easily take the next step in registering.
The Results: A Boost in Contact List Growth
For non-profits, an organized and actionable contact list is essential for driving engagement and growing support. By implementing eTourMe's gamified approach, Winston-Salem Tennis achieved the following:
- High-Quality Data
: They gathered a large volume of clean, actionable contact information.
- Streamlined Data Capture
: The QR code landing page eliminated lengthy sign-up forms, making it easy for people to participate.
- Increased Event Engagement
: The gamified raffle not only encouraged more sign-ups but created a fun and memorable experience for attendees.
- Effective Follow-Up
: Automatic emails with links to youth program registrations ensured that participants could easily sign up for classes, translating interest into action.
Why Non-Profits Should Consider Gamification
Non-profits, especially those looking to build their contact list, can benefit greatly from gamification. Offering fun incentives while simplifying data collection creates a win-win scenario. Not only do organizations grow their contact base, but they also provide a positive and engaging experience for their supporters.
Key SEO-Friendly Takeaways for Non-Profits:
Increase Participation: By making data capture fun, non-profits can encourage more people to share their contact details at events.
Simplify the Process: A gamified approach reduces the complexity of sign-up forms, helping non-profits gather information efficiently.
Enhance Engagement: Offering prizes or incentives ensures people stay engaged, leading to higher-quality leads.
Automate Follow-Up: Automating emails and providing direct links to resources or sign-up forms increases the likelihood of converting interest into registrations or donations.
Ready to Grow Your Non-Profit’s Contact List?
If you're a non-profit looking for ways to simplify data capture, boost engagement, and grow your contact list, consider the gamified raffle strategy used by Winston-Salem Tennis. Contact eTourMe today to learn how you can implement this innovative approach for your next event and start building a larger, more engaged audience for your cause.
